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PORTOFOLIO

MARKETING

at Telkom Indonesia

My role encompassed the entire marketing spectrum, from conceptualizing innovative campaigns that resonated with target audiences to executing effective digital marketing strategies. A keen focus on lead generation ensured consistent growth and business impact, solidifying my ability to drive results through strategic marketing initiatives.

Scope of Work

Campaign Creations

Digital Marketing

Leads Generations

My role at Telkom Indonesia was instrumental in driving growth and engagement for one of Telkom's Digital Product: Pijar Camp. I spearheaded initiatives to expand social media following, conceptualized and executed innovative campaigns like the Fullstack Bootcamp, leveraging Meta Ads for maximum reach. Embracing the power of AI, I crafted engaging content while simultaneously establishing effective lead generation channels. Additionally, I actively managed and nurtured our community, fostering strong relationships with our audience.

Social Media Management
Source: socialblade.com
This chart illustrates the monthly gained followers for "Pijar Camp" from January 2020 to July 2024. My presence significantly impacted the growth of social media, as evidenced by the following key points
Intern Phase
During my internship (January 2023 to July 2023), the follower count experienced a notable increase, represented by the blue shaded area. This indicates the positive impact of my initial efforts in social media management.
Full-time Phase
Upon transitioning to a full-time role (July 2023 to July 2024), marked by the yellow shaded area, the growth accelerated significantly. This highlights the substantial contribution of my continued efforts in expanding the social media presence.
Digital Marketing
Top View
This chart provides a visual representation of the impact of my Digital Marketing campaign on traffic acquisitions. It shows the number of new users acquired over time through various channels, including Direct, Organic Social, Organic Search, Paid Social, and Referral.
KEY INSIGHTS
Direct and Organic
Social Dominance
Direct traffic (users typing your URL directly) and Organic Social (users coming from social media without paid ads) are the primary sources of new users, together accounting for over 106,000 acquisitions.
Organic Search and Referral Growth
While smaller, Organic Search (users finding you through search engines) and Referral traffic (users coming from other websites) also show consistent growth throughout the period.
Paid Social Impact
The impact of Paid Social (Meta Ads) is less pronounced but still contributes to a steady stream of new users
Innovations in Leads Generations
Top View
I introduced a free trial option for Bootcamp submissions. This innovation transformed casual interest into qualified leads, expanding our sales channel and creating a robust pipeline for future enrollments.
Growth
4.1 Signee/Day to 9.7 Signee/Day
AI Generated Content
I pioneered the use of AI image generation to revolutionize our social media content strategy. By leveraging this cutting-edge technology, I created visually striking and engaging content that set us apart from competitors, driving increased engagement and brand differentiation.
Consistent and Organic Leads Generations
The chart shows a consistent and steady growth in community membership. There are no significant drops or plateaus, indicating that i've been successful in maintaining a healthy and growing community. This is likely due to the efforts in creating engaging content, fostering a welcoming environment, and providing value to your members.

Jakarta,

February 2023 - July 2024

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